We believe small businesses are the backbone of America. We help small business owners and entrepreneurs grow and thrive by making it easy, practical and affordable to grow sales and profits, so they can enjoy their life and business again.

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Featured Blog Posts

SUPERCHARGE YOUR DIGITAL MARKETING & ONLINE BUSINESS BUILDING

Sales and Marketing

How to Learn More About Your "Ideal Customer" In 15 Painless Minutes Than You Have All Year

A serious marketer knows their customer like the back of their hand. Who are they? What do they do for a living? Where do they live? What is the biggest problem they are looking to solve? What do they desire most from the person who can solve that problem? What are...

Copywriting

The Copywriter's Bazaar: 7 Idea-Generating Checklists to Amp Up Your Sales Copy

I love checklists. They're the Holy Grail of productivity and efficiency. Everyone knows they're great for sparking creativity and generating ideas, so you can work more quickly and efficiently with better output. But they are also great triggers to remind you of things you already know that you...

Copywriting

5 Simple Steps to Writing Highly Effective Sales Copy (for Super Busy Experts & Entrepreneurs)

I always loved playing with magnets as a kid. Positive, negative... repel, attract... it's a magical thing to a six-year-old. Then I got older and I learned about electromagnets. I learned that the average electro-magnet can pick up roughly 10 times its own weight when it's energized. That's right...

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(586) 330-1366

In The Mitten Media, Inc

75 N Main Street, Suite 214

Mt. Clemens, MI 48043

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"I rarely have the opportunity to meet - let alone help train - a copywriter who has a natural gift for creating great direct response promotions. Paul is one-in-a-million in that regard.

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"He's a great writer, a fantastic salesman-in-print and an amazingly quick study when tackling new challenges. Any company prescient enough and lucky enough to get Paul's help on their promotions will thank their lucky stars. If you get the chance, hire him on the spot!"

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- Clayton Makepeace, Billion-Dollar Direct Response Marketer

LEAD GENERATION: TO ATTRACT MORE OF YOUR IDEAL PATIENTS, CLIENTS OR CUSTOMERS

61% of businesses rank generating traffic and leads as their #1 biggest challenge. Yet if you're like most local businesses, it's not a challenge that you have time for. After all, that's not what you got into business for. 

Fortunately, attracting new customers doesn't have to be the long, arduous and expensive process many people make it out to be. With the right systems and strategies, you can reliably grow your business on a shoestring budget, starting with as little as $10 per day.

What you need is a predictable, scalable new customer attraction system that gives you precise control, without busting your budget.

EMAIL MARKETING: TO INFORM, EDUCATE AND DEMONSTRATE YOUR EXPERTISE

People do business with people they know, like and trust. 

If you're leaving the "getting to know you" process to chance, then you're likely leaving an enormous bundle of cash on the table for your competitors to swoop in and steal right out from under you.

Email isn't just for selling your products and services. It's much more about ensuring that they're only thinking of YOU whenever the need arises for your products or services.

This means staying in touch through insightful, thoughtful and informative emails that demonstrate your knowledge, expertise and personality.

TEXT MARKETING: TO COMMUNICATE WITH YOUR BEST CUSTOMERS IN REAL-TIME

98% of text messages are read (compared to 12% of Facebook posts) with 9 out of 10 consumers preferring texts over other marketing methods.

Are you a chiropractor who's suddenly been given the green light to open your doors again after a prolonged shutdown? How quickly are you prepared to fill your practice with your best patients? 

Are you a pizza parlor owner who's suddenly and inexplicably hearing crickets in their restaurant on a Friday evening? How fast can you hit up your best customers with a special deal to get the phones ringing?

If you're like most local businesses, these aren't scenarios you have to try hard to imagine. They're an everyday reality you must be prepared for.

SOCIAL POSTING: TO PUT YOUR BEST FOOT FORWARD WHEN CUSTOMERS COME CALLING

Being active on social media is less about pushing "content" and more about looking "open for business" when potential customers seek you out.

Social media is an afterthought for a lot of local businesses, with a post here and there when the moment hits them. They would be shocked to find out how many customers they're losing to their competition simply because they look more active and organized, thanks to regular posts.

What are potential customers seeing when they search on Facebook for someone in your field to do business with? Are they seeing a busy, vibrant and professional business or cobwebs and dust bunnies?