HOW CAN I HELP YOU GROW?
Will an endless stream of qualified leads solve all of your problems?
Well no, of course not - but with an endless stream of qualified leads and a proven, profitable marketing funnel to feed them into...
It'll sure as heck give you the sales (i.e., the cash flow) you need to solve them!
And you know what? Facebook is still the absolute best source of qualified leads.
In fact, after seeing the results of an average of $468,753 per month in profitable ad spend on Facebook since 2013, I can tell you without reservation...
- If you’re a coach, trainer, speaker, teacher, consultant, information publisher, or any other kind of subject matter expert...
- Or if you're a professional such as a dentist or lawyer, accountant or financial consultant, insurance agent or real estate agent, auto mechanic or roofing contractor...
- Or if you're a brick-and-mortar retail business of virtually any variety...
No other ad platform on earth even comes close!
Google Ads?
Sure, it’s got a place for search-driven businesses. For others, not so much.
Microsoft’s Bing?
Perhaps, but the traffic volume is a joke. So there’s no scale, and thus no point.
Content marketing?
Yeah, it sounds wonderful to give away amazing content in the hopes that people will buy because you’re so generous.
Especially since it’s “free” to you (not really, but let’s pretend).
At the end of the day, it’s little more than throwing junk against the wall and hoping there’s a little Super Glue tossed into the mix so something sticks.
And everybody is trying to “move the free line” and give you more, more, more.
Consequently, everybody is screaming enough, enough, enough!
So how do you avoid all the extraneous crap and get straight to the real, measurable results you need to drive your business forward?
Well, first of all...
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The Ultimate
Sales Copy Blueprint for Super Busy Experts and Entrepreneurs
A complete 5-step system for writing sizzling hot sales copy, without investing 1,000s of hours to become a "world class" copywriter or spending 1,000s of dollars to hire one:
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You Know Those 'Bulletproof' Formulas and 'Guaranteed' Strategies Everyone Is Looking For?
Yeah, They Don't Exist. But You Knew That, Right?
You see…
In the good ole’ days of online advertising and marketing, you could throw up a crappy website, bumble around with traffic, and still make a killing.
But not anymore, because the competition today is fierce.
A marketing mish-mash built on a weak strategy just won’t cut it.
You need a predictable, automated lead generation system that you can test and modify and tweak until you have so many leads coming in that you can cherry-pick the best ones and still have leads to spare.
And the proven, profitable way to do that is with Facebook advertising.
But the rub is, there are...
- NO bulletproof formulas...
- NO guaranteed strategies or tactics...
- NO rules-of-thumb to guide you...
What’s more, the game changes near-daily…
- You scale the ads on a campaign that’s profitable only to find it almost immediately dive bombs everything. What if you had a strategy to incrementally increase your ads at the right time, in just the right amount, to avoid triggering a meltdown?
- A competitor launches a new ad, with a superior offer, that immediately starts to outperform you. What if you had an early warning system to alert you to exactly what ads they’re running, and how they’re performing, the day they launch them?
- You wake up to discover that a once-profitable campaign is now spitting and sputtering after yet-another algorithm update nukes your account. What if you could construct a blastproof barrier around your ad account to help shelter you from the inevitable fallout others will suffer from?
All of these reasons, and more…
Are why the vast majority of inexperienced (and uninitiated) newbies who try to advertise on Facebook inevitably lose their shirt...
Quickly burning through thousands of dollars trying to “crack the code”...
Ultimately, throwing up their hands and concluding…
“Facebook advertising doesn’t work!”
The facts, however, tell a far more exhilarating story...
Webinar >>> Strategy Session Funnel
$6,731.24 in spend
1126 webinar registrants @ $5.98
51 applications @ $131.00
Ecommerce Website
$9,342.82 in spend
$44,136.99 in sales
Webinar >>> Info Product Funnel
$17,116.42 in spend
$35,964.00 in sales
Ecommerce Client
$3,000,000 sales volume in 24 months
Yes, these are real results being achieved by real people - and results like this could potentially be yours, as well.
So long as you understand...
If you want to succeed with Facebook, there’s something you need to know.
In fact, there are FOUR somethings you need to know before you can achieve long-term success, rather than a fleeting glimpse at living the dream.
Let’s start with a reality check on expectations...
Dirty Little Secret #1: Facebook Is NOT a Quick Fix for a Crappy Strategy!
I frequently happen upon those who think throwing a bunch of money at Facebook is going to automagically solve all their problems.
It won’t.
What it will do is quickly reveal where your biggest problems are, so you can fix them.
And that can be incredibly helpful, so long as you know what you’re doing and are doing it in a controlled, measured environment.
Here’s the thing…
If you have a crappy product, or crappy marketing, or just a flat-out crappy business strategy, you can’t fix it simply by throwing more traffic at it.
That’s why closely related to this is…
Dirty Little Secret #2: Facebook Is Only HALF the Battle!
The other half is your marketing funnel.
Your product. Your offer. Your sales page. Your follow-up process.
Author and motivational speaker, Jim Rohn, once said, “the fortune is in the follow-up.”
It is, indeed.
In fact, most research suggests that a prospect needs to be exposed to your brand or product a minimum of SEVEN TIMES before they will buy.
In other words, you can get Facebook working for you like a well-oiled machine, sending you a never-ending supply of the best leads in the world...
But if your funnel isn’t optimized properly, you’ll bleed those leads like a stuck pig!
That’s why if you call me to supercharge your lead generation for you, the first thing I’ll do is ask you about your funnel and whether you've got any results to show for it.
(Side note: It's also why I'm giving away my Ultimate Sales Copy Blueprint - see the free download in the sidebar, or below if on mobile - to help you get closer to where you're ready to convert all those leads you generate into sales, rather than wasting them!)
Once you’ve got a proven business strategy and a solid marketing funnel in place, you can focus on the Facebook platform itself.
And the critical thing to know about Facebook itself is...
Dirty Little Secret #3: Facebook Was NEVER Built for Advertisers!
Let me explain…
The Facebook platform is a community, first and foremost.
It was never built for advertisers. It was built for the members using it.
As such, its goal always has been (and always will be) to give its members the absolute best overall experience possible.
If you contribute to their ecosystem by making the overall experience of its users better, then you get cheaper costs and the privilege of continuing to advertise.
If you don’t contribute to their ecosystem, and create a bad experience for its users, then they’ll simply charge you into oblivion until you go broke and go away.
So if you think you’re just going to hop on Facebook, throw up a couple of ads, and be profitable... you’re in for a seriously rude awakening...
Because the clickthrough costs alone are going to bleed you dry!
These days, advertising on Facebook only works as part of a wholistic, balanced, and strategic approach.
And that’s one of the chief reasons why...
Dirty Little Secret #4: Facebook Is NO LONGER a Layman’s Game!
Advertising on Facebook isn’t for the faint of heart.
Wannabe entrepreneurs still believe in the fantasy of throwing up a sales page, learning how to publish an ad in a couple hours, and raking in cash the next day.
But the good ‘ole days where “all you need is a laptop and an internet connection and you too can make a fortune from home sitting around in your underwear” are gone.
Because the horse-and-buggy strategies of last year, or even just a few months ago, are already obsolete… and you’re going up against fierce competition from experts who live, breathe, and sleep marketing and advertising 24/7/365.
To compete today, you must...
- Take advantage of audience targeting algorithms…
- Learn the fine art of high persuasion, including behavioral prediction and analysis…
- Master the use of advanced automation and follow-up systems...
- Stay abreast of rules and algorithms that ebb-and-flow like the tide, fluctuating on an almost weekly basis…
- Construct powerful campaigns that work with Facebook’s algorithm versus trying to hack the algorithm, or to go against it...
- And so much more!
That’s a lot of skills to learn and master, and it's just the bare minimum.
And that's why it poses such a serious problem for many aspiring, and even seasoned, online business owners who are used to the 'do-it-yourself' approach.
FIRST, people who are experts in a particular field don’t necessarily have the aptitude, desire, or time to fumble around trying to master advanced advertising skills.
SECOND, even with all the newfangled “DIY-friendly” platforms and training programs available to help make doing all this stuff a bit easier…
You still have to sift, sort, and test it all to figure out what works and what doesn’t.
You still have to take the time to learn it, set it up, and get it all working seamlessly and flawlessly, and then you have to master it.
And as Apple co-founder, Steve Jobs, was fond of saying, “Deciding what not to do is as important as deciding what to do.”
That’s why wisdom from experience is the absolute fastest, and best, shortcut to achieving consistent profits - without being chained to your business and grinding away 70 to 80+ hours a week.
Because while there are no bulletproof formulas or guaranteed strategies...
There are proven time and money-saving principles, practices, and “if this, then that” protocols that can only be learned through experience.
THIRD, even once you’ve done all this successfully, it doesn’t leave you with a whole lot of time to do the important things in your business.
The things that you got into business for in the first place.
Things like creating, marketing, and selling your products!
And that’s where I can help you, because…
4 Dirty Little Secrets of Facebook Advertising
I Eat, Sleep, and Breathe Marketing and Advertising. It's Not Just a 'Necessary Evil' for Me, It's a Passion.
Think about that for a minute, and ask yourself…
Are you passionate about advertising and marketing?
Or is it just a means to an end?
Because if you’re not passionate about it, you’re not going to do it well…
You’re not going to do it effectively…
And an awful lot of potential leads and sales are going to slip through your fingers in the name of trying to do it all yourself.
That’s why for most online business owners, the simplest option (and more often, the best option, at least in the beginning) is to hire someone to do it for you.
So you can focus 100% on what you got into business for in the first place.
Of course, that decision brings with it a whole host of other potential pitfalls.
Because while paid advertising gives you the potential to test small, roll out fast, and scale big in a matter of weeks...
The flip side is, it’s also the fastest way to lose money.
And the cold, hard truth is that Facebook agencies are a dime-a-dozen.
They're popping up on nearly every virtual street corner... and if you hook up with the wrong one, they can quickly blow through tens of thousands of dollars of your cash in a few skips of your heartbeat, with little or nothing to show for it.
For example, I just typed "Facebook advertising agency" into Google and a whole bunch of courses popped up promising to teach me how to set up my own Facebook agency - including...
- "How to Run a Facebook Marketing Agency"
- "Create Your Own Facebook Marketing Agency From Home"
- "How to Grow a 6-Figure Facebook Ads Agency"
And oh yeah, this has got to be my favorite (on Udemy.com)...
- "Facebook Marketing Agency: Build a Facebook Marketing Agency" - normally just $199, but on sale today for only $10.99!
Kind of makes you feel all warm and fuzzy inside about hiring an agency, huh?
You see, it doesn’t take a whole lot of training to learn how to set up campaigns and turn dials inside Facebook. But those who are experienced in campaign structure, optimization, and scaling strategies are few and far between.
What’s more, getting your creatives right (ads, landing pages, etc) is half the battle.
Yet people who understand BOTH the technical side of digital advertising and the proven “old school” direct response marketing and copywriting principles are scarce as hen’s teeth.
That’s where my training with legendary copywriters and marketers gives you a priceless advantage. I know the leading-edge strategies that work on Facebook, but I also know how to create messaging that converts...
Which is, by far, the hardest thing to do in this business.
What’s more... I do this stuff every day, day in and day out.
I read about it, study it, and test it… voraciously.
I stay plugged in daily… paying a bundle of money to be part of high-level mastermind groups with other agency owners and online marketers...
Where all we do is talk advertising and marketing strategy - including optimizing and scaling, funnel optimization, and more - comparing notes and sharing strategies and tactics, keeping up to speed on what’s working now and what’s no longer working...
Many of whom have connections with people inside Facebook, and that means getting a heads up when Facebook is about to implement sweeping changes that require quick adjustment.
You see... I do all this so my clients don’t have to.
Because the ultimate dirty little secret that many don’t learn until it’s too late is...
The advertising playing field changes so fast that what's taught in those "how to run your own Facebook agency" online training courses and programs is old hat by the time anyone actually gets through them.
And the online advertising and marketing landscape changes far too rapidly for any ONE entrepreneur, working on their own, to be able to keep up with it all.
So if you do make the decision to do it all on your own, the biggest gift you could ever give yourself is to join a mastermind (multiple masterminds) where you can connect with other entrepreneurs.
Otherwise, you will be left behind.
On the other hand, if your know-how of advertising and marketing is limited, and you know you need to go beyond simply dabbling in ads and squandering your money…
If you don’t have the time or manpower to properly research, develop, test, optimize, scale, monitor, tweak your campaigns on a daily basis like you know you should…
My team and I can help you:
- Lower your lead cost and increase your EPCs…
- Map out new ad channels and discover new audiences that are a potential gold mine…
- Build out your lead generation strategy and set up your initial (or next) ad campaign, so you can bring in consistent and predictable leads and sales over the long term…
- Develop new themes, angles, and ads to slash your costs using our proven systems…
- Put you in a position to blast through your “scaling plateau” once and for all, so you can smooth out revenues in the midst of ever-rising CPCs and changing ad policies…
- Work with you frequently to fine-tune your advertising, so you can continue to grow your income steadily week after week, month after month.
And if you’re yet to try Facebook, but you’d like to get a steady stream of qualified leads each day, day in and day out, like clockwork...
I’ll help you strategize, prepare, launch, scale, and optimize your campaigns the right way, right from the start...
So you’ve got the absolute best chance of making paid media work for you.
Plus, There's a Whole Lot More Waiting for You Should We Choose to Work Together...
I’ll help you create a strategic plan of action.
We’ll get on the phone together — or we’ll use Zoom — and we’ll talk about where you are now… where you want to go… and how to bridge the gap.
In other words, we’ll take a look at what you’re doing right now in your business and determine if it’s actually the best route to get where you want to go.
If it is, we’ll tweak it together.
If it isn’t, we’ll blow it away and create a new strategy for you.
So if you’re just getting started, and are struggling with the technology piece of the online business equation… we’ll figure out the best online marketing platform and software for you, and your options for setting it up quickly and painlessly.
And if you’re ready to scale with Facebook, which means doubling — or perhaps, tripling or even quadrupling — your business in the next 12 months…
Well, we’ll devise a strategic plan of action for getting you there that you can start working on immediately, the minute we get off the call.
But that’s just the beginning…
FIRST, as a client you get direct access to me.
I’ll not only guide you to the right strategies, but I’ll design them with you based on your goals, dreams, and objectives for your business.
All built upon a foundation of proven, fundamental business-building techniques and strategies, rather than the latest short-lived “flavor of the month” gimmick.
Sometimes all you need is one small change in strategy or thinking – or one minor decision made differently, based on the knowledge of what works and what doesn’t – to drive your success forward in a major way.
Conversely, it only takes one bad decision to send you down a rabbit hole that could take weeks – and possibly, even months – to dig yourself out of.
I will be your lifeline to ensure you’re making smart decisions, and to pull you out quickly if you’ve already made some bad ones.
I know firsthand how difficult it can be to transition from reading yet another book or manual — or taking yet another course, or watching yet another video, or attending yet another webinar — to taking real, measurable action.
When I first got started, just the thought of having to decide on a single course of action to focus on each day would send me into a spiral.
My body would tense up, and my mind would bombard me with images of failure and falling flat on my face for making the wrong decision.
Every time I think back to my own experiences of it, a flood of emotions overwhelm me and I feel like I’m suffocating.
Maybe you’ve had that experience? Maybe it was recent?
This is all about getting you — and keeping you — on the right path, so you don’t have to experience that anymore.
Imagine spending your time each day doing what you’re passionate about, rather than constantly having to worry over whether you’re making the right decisions.
How much more could you accomplish, and how much easier would it be?
SECOND, just as importantly — you get accountability.
You know as well as I do…
When you spend most of your day behind a computer, it’s oh-so-easy to feel alone and cut off from the outside world.
It’s easy to spin your wheels, making little progress month after month, even though you think you’re getting results and moving forward.
Well, that’s just not going to happen.
You’ll have your feet held to the fire… you’ll be living and breathing your online business… and I’m going to pull you up by your bootstraps, as little or as much as you need it.
We’re only successful when you’re successful, so we won’t let you falter!
There's Just One Important Caveat...
You need to know that we can’t help everyone.
If you want to “get rich quick” doing minimum work, please don’t waste your time.
I only want to work with experts and entrepreneurs who are ready to build an extraordinary business that gives huge value and over-delivers on a massive scale.
I won’t waste time with tire-kickers and wannabe’s.
If you’re not willing to put in the work required to build your business, then neither am I.
However, if…
- You have a valuable expertise you want to share with the world…
- You know you were meant for something bigger — and you want to get there a lot faster (and with more impact) than you currently are…
- You care deeply about your prospects, customers and clients — and know in your heart-of-hearts that you’re capable of servicing them on a far greater level than you are right now…
- You care about the long-term growth of your business, rather than short-term gain (i.e. you won’t fall for the latest “shiny object” or marketing "gimmick" promising instant riches)…
- You are someone who can accept coaching and follow directions…
Then I’d love to talk to see if I can help you make an even BIGGER impact on the world — while enjoying your business more, and making a lot more money in the process.
Here’s what you need to do next…
You’ll be asked to complete a Confidential Application consisting of a few questions about your business and what you’re looking to accomplish.
I'll personally look over your application, and then send you a personal response by email. Not just some automated follow-up mumbo-jumbo.
If I believe I may be able to help you, I will confirm our time to talk.
If I don’t feel I can help you, I’ll tell you why. What’s more, I’ll tell you exactly what you need to do to get in a position where I can help you.
Either way, I’ll let you know.
So be sure to complete the form fully, clearly, and accurately.
If you’re ready to dig deep and start getting serious results for your business...
Then I look forward to chatting with you soon!
Paul Maxey
Founder & CEO
