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The Ultimate
Sales Copy Blueprint for Super Busy Experts and Entrepreneurs
A complete 5-step system for writing sizzling hot sales copy, without investing 1,000s of hours to become a "world class" copywriter or spending 1,000s of dollars to hire one:
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10 Quick-Start Business Blueprints for Passion Fueled Profits
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Special Training Series
February 21, 2020
March 7, 2020
March 21, 2020
April 4, 2020
April 18, 2020
"Go ahead and multiply the number 8,388,628 x 2 in your head. Can you do it in a few seconds? There is a young man who can double that number 24 times in the space of a few seconds. He gets it right every time. There is a boy who..."
Online Training
5 Secrets of the Brain to Crank Up Online Profits
The world is full of brilliant experts. The world is also full of brilliant teachers. The question is, which one are you? On the surface, the two may appear to be one and the same. But there is a world of...
Online Training
Dead Poets and the Secret to a Deeply Fulfilling, Wildly Successful Business
My wife shared a meme with me the other day that read as follows: A man answered an ad that read "Hiring welders $18 to $24 an hour." When he arrived he was told he would have to take a welding test. He turned in two sets of welds. When the boss asked...
Copywriting
I Can Write Faster Than Anyone Who Can Write Better
His name is Victor O. Schwab, and he is arguably one of the top 10 copywriters of all time. Schwab was the copywriter and marketing genius that made How to Win Friends and Influence People a bestseller...
Copywriting
100 Ways to Write a Profitable Advertising Headline, As Learned From 44 Years In The Trenches
In this 2-part post we take a look at 10 profit blueprints and how they're being used by speakers, coaches, consultants and every other expert online to launch and grow their business empire...Â
Online Marketing
Startup Accelerator: 10 Quick Start Business Blueprints for Passion Fueled Profits Part 2
In this 2-part post we take a look at 10 profit blueprints and how they're being used by speakers, coaches, consultants and every other expert online to launch and grow their business empire...Â
Online Marketing
Startup Accelerator: 10 Quick Start Business Blueprints for Passion Fueled Profits Part 1
A serious marketer knows their customer like the back of their hand. Who are they, where do they live, and how much do they earn? What's the biggest problem they are looking to solve? What do they...
Sales and Marketing
How to Learn More About Your "Ideal Customer" In 15 Painless Minutes Than You Have All Year
I love checklists. They're the Holy Grail of productivity and efficiency. Everyone knows they're great for sparking creativity and generating ideas, so you can work more quickly and efficiently with better...
Copywriting
The Copywriter's Bazaar: 7 Idea-Generating Checklists to Amp Up Your Sales Copy
Want to make more money in your online business? Then start selling better online training courses and programs. As marketers, we talk a lot about the need to understand your target market and...
Online Training
The Folly of Multitasking and How to Create Better Online Training Programs
Affiliate programs and joint ventures are where you enlist other business owners to drive traffic to your website and help sell your products. They're essentially two sides of the same coin. So for the sake of simplicity, I'll just refer to them here as...
Online Marketing
Joint Venture Marketing: 7 Most Common Questions Answered
In my last post, I gave you 11 ways to prove what you say in your copy. As I said then, proof and credibility are critical for engendering belief in you, your company, and your products. If your prospect...Â
Copywriting
7 More Proof and Credibility Techniques Guaranteed to Make Your Sales Copy Believable
Proof and credibility are the backbone of your sales copy. If your sales message is weak in either one, it will collapse under the weight of every word, sentence, and paragraph you try to hang on it. Belief is...Â
Online Marketing
11 Proof and Credibility Techniques Guaranteed to Make Your Sales Copy Believable
The term "salesmanship-in-print" was coined by the advertising genius John E. Kennedy, who famously said that good advertising is: "... merely salesmanship multiplied. Multiplied mechanically by...Â
Sales and Marketing
Salesmanship-In-Print: An Unlikely Meeting and the Secret to Unlimited Riches
I wrote last time about the power of knowing your customer avatar. More specifically, it was all about the science of "digging deep" into the psyche of your ideal customer to extract the golden...
Online Training
5 Highly Effective Content Marketing Tools to Deliver Your Online Courses
Socrates said, "Know thyself." Not a bad idea. But if you want to be a better marketer, take Stephen Covey's advice: "Seek first to understand, then to be understood." Seek FIRST to understand...
Online Marketing
Know Thy Customer Avatar: Demographics, Psychographics, and the Science of Digging Deep
So you've got a brand-new niche market dead in your sites. You just know your revolutionary new product or business is awesome. You know there's nothing else like it on Earth - anywhere. You know...
Online Marketing
How to Choose a Niche Market Without Getting An Arrow In Your Back
I love psychology. Especially, as it relates to selling and the art of persuasion. My copy of Influence by Dr. Robert Cialdini is so badly torn, marked-up and dog-eared as to be virtually unrecognizable. So...
Copywriting
Long Copy vs Short Copy:
5 Guideposts for Power and Persuasion
Proof is the glue that holds your offer, ideas, features, benefits and all the rest of the elements you’ve intricately woven into your sales copy together. It doesn’t matter how great your product is, how much...
Copywriting
Step #5: 18 High-Power Strategies for Infusing Proof and Credibility Into Your Copy
When you know your prospect on a deep level, you know what moves them. When you know what moves them emotionally, you know what product benefits you need to showcase and magnify in your...Â
Copywriting
Step #4: The "5 Ladder" Method for Creating Sizzling Hot Benefits In Record Time
In order to write powerful copy, you need to be fully knowledgeable about all the key factors that may affect your prospect’s buying decision. Namely… her beliefs...
Copywriting
Step #3: How to Crawl Into
Bed With Your Perfect Prospect... Without Being the Slightest Bit Creepy
In order to be competitive in the market, your offer has to be competitive. The single most important thing you can do during your research is to check out your competition and inventory everything...
Copywriting
Step #2: How to "Steal" From Your Competitors to Create An Instantly Compelling Offer
I always loved playing with magnets as a kid. Positive, negative... attract, repel... it's a magical thing to a six-year-old. Then I got older and learned about electromagnets. I learned that the average electromagnet...
Copywriting
5 Simple Steps to Writing Highly Effective Sales Copy for Super Busy Experts and Entrepreneurs
